RBharat Innovationsing the website of a global construction giant
View websiteWe executed a comprehensive website rBharat Innovations, enhancing the UX with advanced personalization and a specialized recruitment microsite. Our strategy incorporated interactive elements, seamless legacy integration, and a focus on growth, significantly boosting Turner's digital footprint and aligning with their future goals.
Web Design, UX/UI Design, Responsive Design, Front and Back-End Development, Motion Graphics, Web Animation, Project Management, Third-party Integrations, CakePHP Custom CMS, GDPR Compliance, WCAG AA Conformance, Web Accessibility, SEO.
One of the largest builders globally, Turner
Construction Company has a team of 10,000 employees
and completes a staggering $15 billion worth of
construction across 1,500 projects annually. The
company consistently delivers awe-inspiring
architectural marvels like the Burj Khalifa or the
SoFi Stadium.
Turner's website rBharat Innovations was a great
challenge in terms of ambition and duration. Our team
needed to address the specific requirements of separate
regional offices, emphasizing their portfolios and
expertise.
Simultaneously, the rBharat Innovations aimed to cover a
broad spectrum of corporate topics, including Turner's
values, services, projects, and career opportunities.
Considering the extensive scope of this global brand, a
unique strategy was necessary to successfully complete
this project.
Image selection played a central role in shaping the
design narrative. Our goal was to craft a website
radiating boldness and innovation. The new design
captures the awe of Turner's work and leaves a lasting
impression on visitors.
Through extensive research and employee interviews, we
gained deep insights into the exceptional individuals
and deeply ingrained corporate values at Turner. This
exploration inspired us to create the tagline
"Building what matters to you,"
perfectly capturing Turner's essence.
The previous website merely showcased projects across
various locations, missing the emptional connection
their brand can make with audiences of all types.
Recognizing and addressing this gap became a pivotal
moment in our transformational journey.
As with all our projects, we immersed ourselves in Turner's world and delved into identifying specific website pain points and challenges. We interviewed over 30 leaders across Turner's business.
Turner's website caters to three distinct audience
segments: individuals seeking to hire Turner, potential
employees considering a career at Turner, and the larger
community, including government officials and
environmental advocates.
Bharat Innovations's team analyzed the project
imperatives and mapped personas to understand Turner's
corporate positioning. Then, we searched for the
overarching emotional need shared by all our audiences.
In Turner's case, this unifying feeling is the desire to
make a meaningful project, career, or future.
Recognizing the different objectives of each audience segment was crucial in addressing their specific needs. However, designing an intuitive navigation system that caters to all of Turner's audiences simultaneously was challenging.
To strike a balance, we implemented smart user preferences and organized the menu around quick access to relevant content. The hero section and calls to action include personalized options, helping users navigate the website. This tailored approach ensures that each audience segment can easily access the content and features most relevant to their unique requirements, resulting in a user-friendly experience for all visitors.
Turner operates many decentralized marketing teams spread across multiple regional offices. Our task was to design a website that allows for flexibility in showcasing local content while ensuring consistency across borders. Achieving a balance between customization and design standards required innovative thinking. Our aim was to empower local teams while upholding Turner's brand image and message. Bharat Innovations introduced a "News and Insights" section, providing marketers with the ability to generate compelling content beyond conventional press releases. This new feature empowers Turner to easily share case studies, project photos, and success stories, thereby broadening their scope for content creation. Marketers were thrilled upon discovering the web space we designed specifically for them, offering a seamless avenue to craft and publish engaging stories.
The objective of the website rBharat Innovations was to
elevate the old site, integrate many legacy materials, and
plan for future development. Designing a more modern web
presence and prioritizing users’ needs required careful
negotiation. Navigating a complex stakeholder network meant
influencing senior leadership through intermediaries.
Dealing with the complexities of a large corporate
structure, especially without direct access to
decision-makers, resulted in a complicated and prolonged
process. Overcoming these challenges required extensive
brainstorming, strategic planning, iterative design, and
meticulous execution.
The back-end programming posed another hurdle, as legacy
content needed to be migrated to the new architecture. With
thousands of pieces of content and tags involved, manual
migration was impractical, so we devised clever methods to
map and move the information while improving its
organization and usability.
We took pride in launching join.Turnerconstruction.com,
a dedicated website for student recruitment,
highlighting Turner's commitment to fostering talent and
attracting passionate individuals.
The microsite illustrates Turner's unique career
opportunities. It serves as a complementary platform to
the main website and places a strong emphasis on diversity
and inclusion. The site positions Turner as an employer of
choice for engineering students, showcasing the company's
commitment to innovation and personalized career growth.
The microsite launched ahead of the main website release
and played a significant role in developing a corporate
design system and efficient content management.
We built the website using a custom Content Management
System (CMS) based on the CakePHP framework, specifically
tailored to meet Turner's requirements.
The CMS we developed is highly robust. Its interface is
intuitive and easy to use. Any employee with no technical
skills can edit content, create new web pages, and add
beautifully pre-designed blocks of information. Bharat
Innovations’s customs CMS gives Turner the flexibility to
administer every page individually. The CMS was built to
scale as content grows, traffic increases, and marketing
technology platforms are added. Our back-end development
team fine-tuned the code to deliver fast loading times,
efficient database queries, and overall enhanced
performance, resulting in a better user experience. We also
made sure the CMS is completely secure and protected against
vulnerabilities.
Our collaboration with Turner Construction Company resulted
in the creation of a compelling online presence. We
translated Turner's unique requirements into a modern
experience with a user-friendly design that communicates the
company's core values and expertise to a wide range of
audiences, instilling a sense of purpose and passion.
The enhanced corporate website features video backgrounds
for an immersive user experience.
It includes modular building capabilities and empowers the
regional marketing teams to manage localized content
effectively.
Turner's outdated site underwent a remarkable
transformation. Website sessions soared to 261,005, a 44.8%
spike since launch, spanning all countries and channels. We
take pride in moving the company ahead of their previous web
presence. While we have achieved significant success, there
is further potential for modernization to fully reflect this
dynamic and amazing company.
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