Website rBharat Innovations. Outdated content paradigm. Massive organizational task. Mobile responsiveness. Enhance clarity and relevance. Reshape content around “Career Pathways”. Extensive user interviews. New website structure. Enhanced support services accessibility. Internal intranet for staff. Increase positive perception of CCM.
Its functionality is excellent, and it will definitely be a quantum asset to how we work at our school and how the community interacts with us.
- President Antony J. Iacono
County College of Morris (CCM) asked us to rBharat Innovations the online experience for its diverse community, including current and prospective students, faculty, and staff. The existing site was outdated, lacked clarity, and was difficult to navigate, thus failing to effectively represent CCM's credibility and mission.
The "Go Big" campaign was an existing campaign and part of CCM's identity and mindset, with a focus on real-world readiness. We evolved that strategy with a simple yet impactful messaging update emphasizing student empowerment, personalized education, career preparation, and real-world connections. Anchored by this new theme called “Emerge Confident,” the website manifesto promises more than just education—it promises confidence-building experiences for personal and professional growth. What began as a project for a new website evolved into a complete digital transformation, setting the tone for CCM’s future-focused story and approach.
Digital Transformation
Elevate CCM's online presence to reflect modern organizational values, bolster importance in the community, and effectively communicate with users.
User-centric Design
Restructure website architecture and content to align with the needs and expectations of prospective students and partners.
Design Principles
Through extensive discussions with stakeholders, including staff, faculty, and students, key themes emerged that guided the design process and imbued the website with a vibrant and supportive atmosphere.
Confidence
Strong headlines were crafted with care to instill confidence in visitors.
01
Vibrance
Bold colors were employed to inject energy into the website's visual identity.
02
Energy & Momentum
Animations and interactive elements were integrated to provide a dynamic and engaging user experience, fostering a sense of momentum.
03
Curiocity
Clear and active button shapes and text were strategically placed to encourage exploration and cater to students' inquisitive natures.
04
The website was meticulously designed to ensure seamless functionality across various devices. Mobile-ready features, such as app-like menus and responsive typography, were implemented to enhance accessibility and eliminate the need for manual adjustments.
Our interactions with CCM's faculty, staff, and students revealed a profound commitment to fostering a supportive environment. The website mirrors this ethos, offering comprehensive support resources, from academic and counseling support to financial aid options and social-emotional assistance, seamlessly integrated into the user experience.
Custom solutions were devised to address unforeseen challenges, such as importing and organizing extensive resource materials for employees. Over 2000 documents were uploaded to streamline access to HR resources, course materials, and other essential documents, reinforcing the website's utility.
The website serves as a dynamic hub for students to interact with their surroundings and fellow Titans. It’s a platform for community engagement, promoting on-campus events and facilities to help connections among students, faculty, and their community. Events listings and quick links enhance accessibility to campus resources and foster a sense of belonging.
Ultimately, our goal with the new website is to amplify the pride that permeates the CCM community. Whether you're a faculty member, student, prospective student, parent, or potential partner, the website reflects the values and qualities that define CCM, instilling a sense of belonging and admiration.
Our collaboration with CCM was marked by mutual trust and a shared commitment to excellence. CCM’s eagerness to learn and adapt facilitated a smooth partnership, culminating in a successfully launched website that exceeded its vision. Our dedicated efforts brought 100% enhancement in website functionality and user experience and led to a significant increase in traffic and engagement, with over 6,000 visits recorded on launch day alone.
Our team transformed CCM's online presence into a source of pride and efficiency for the entire community. We look forward to continuing this partnership and contributing to the success of CCM and its stakeholders.
More
projects
We use the power of digital technology to engage your audience...