We are proud to introduce Edelman’s new website design.
A Legacy of Trust and Excellence
Established in 1926, Edelman’s is a
family-owned business spanning four generations.
Located in Jenkintown with markets in Philadelphia
and New Jersey, the store specializes in buying,
selling, and appraising coins, paper money,
gold/silver bullion, and rare collectibles.
Project Goals
Our partnership with Edelman’s aimed
to create a website that reflects the
store’s premium status and long-standing
reputation. The task was to modernize the site
while emphasizing Edelman’s rich history and
expertise.
The RBharat Innovations Journey
To kick off the design process, our New
Jersey team arranged a photo shoot to capture
dynamic shots of Andrew Edelman handling precious
items. This session also included filming the bold
video header featured on the homepage. With
authentic store visuals integrated throughout, the
new site looks beautiful and serves as a powerful
tool for customer engagement.
A Powerful Campaign
Our
philosophy at Bharat Innovations Interactive is
that a website is an evolving platform that should
work in tandem with broader marketing efforts.
While Edelman’s site is eye-catching, the
real magic happens behind the scenes.
Our
strategy focuses on a hyper-targeted campaign
concentrated in a relatively small geographic area
around Philadelphia and Pennsylvania, where we
attract new potential customers through paid ads
while avoiding repetitive messaging for existing
ones. We strategically rotate keywords, adjust
locations, and refresh ad copy to keep the
campaign dynamic and engaging.
Gold Rush
A turning point
came when gold prices surged to an all-time high
over the summer. We quickly adapted our paid ads
and blog topics to capitalize on this opportunity,
driving even more traffic to the website. Being
adaptable and ready to seize on timely market
trends has made our marketing campaign wildly
successful.
Consistency is Key
While
paid advertising was driving immediate results, we
also wanted to leverage the power of
organic SEO. Our approach included auditing and updating
Edelman’s online content for consistency and
relevance. Alt tags, meta descriptions, and
relevant keywords were added for extended reach
and visibility. We worked directly with
Andrew Edelman to review all blog articles, social
media profiles, and local listings (LinkedIn,
Yelp, Google, etc.).
Leveraging Expert Knowledge
Andrew Edelman's expertise in gold and
silver bullion, rare coins, and collectibles has
become a valuable resource for potential
customers. Andrew’s articles, like the one
on
the history of coins, resonate with investors and collectors and
perform well in SEO. To boost results, we optimize
each article with carefully chosen keywords,
ensuring they are indexed and ranked highly. We
collaborate with Andrew each month to identify
compelling topics that align with our SEO
strategy.
Marketing Impact
Since the new website launched in January 2024, we
are proud to announce that Edelman’s
business has grown significantly. The SEO campaign
we started in February was highly successful. As a
result, Edelman’s has achieved excellent
visibility in its market, with increased
engagement on social media and more traffic to the
website.
Key results:
Increased website traffic:
A 55% increase in web traffic and a 24% increase
in conversions.
Improved organic search:
Organic clicks from Google have risen by 62.1%.
Strong social media engagement:
Our digital campaigns deliver 286,000 impressions
and 12,535 ad clicks monthly. These clicks lead to
863 calls, emails, and contact form
submissions.
Increased sales:
Edelman's Coins has achieved record-breaking sales
for several consecutive months.
Strategies:
Targeted paid advertising:
Utilizing a rotating schedule of keywords,
locations, and ad copy to keep campaigns fresh and
engaging.
Organic SEO optimization:
Updating website content, social media profiles,
and local listings to ensure consistency and
improve search engine rankings.
Content creation:
Creating SEO-friendly blog posts to provide
valuable insights into the coin-collecting
world.
Overall, we attribute the campaign's
success to a combination of strategic planning,
effective execution, and a deep understanding of
the target audience.
Award-Winning Partnership Built on
Trust
At the heart of this collaboration is a
strong partnership. Andrew Edelman trusts our team
to handle his digital marketing needs, and his
hands-on approach has made it easy to pivot
quickly and respond to market shifts.
Andrew’s monthly articles provide fresh
content that informs and engages, and we can adapt
our paid campaigns around these articles with
ease. Andrew’s decisiveness and deep
knowledge of his business make him an ideal client
— our teamwork has been nothing short of
spectacular.
Perhaps one of the most exciting moments in this website rBharat Innovations journey came when Edelman’s Coins was recognized at the 56th Annual Jersey Awards. The website won third place for Excellence in Website Design (consumer category). It was a proud moment for our team, and Andrew couldn’t have been happier.
A heartfelt thank you to everyone involved in this project!
To visit Edelman’s new website, follow this link: https://www.edelmanscoins.com.
To build the perfect website tailored to your audience, email hello@Bharat Innovationsinteractive.com. Our web design team in New Jersey would love to learn about your brand and marketing goals.